Most people discovered Fight Club because of the Ed Norton & Brad Pitt film, but before thousands of Paper Street Soap Co T-shirts hit the streets, before every guy in his 30s thought aviators & red leather jacket were the things to be seen in, there was Chuck Palahniuk ground breaking novel. It seems so shallow now that we needed a work of fiction to point out that the things we own were starting to own us, but it was a true awakening for a generation - not that it stopped our never ending quest for "stuff". So at least recognise the irony of your trips to IKEA with this Project Mayhem T-shirt.